As an AI language model, I cannot see the specific article title that you had in mind. However, I would be more than happy to provide information about how to write an effective and informative article.

An article is a piece of written content that is intended to inform, educate, or entertain readers on a specific topic. It usually follows a particular structure, including an introduction or lead, body, and conclusion. Before you start writing, it is crucial to identify your target audience, topic, and purpose of the article.

The introduction or lead should captivate your readers and grab their attention. You can use a quote, an interesting fact, or a question to entice your readers into reading the article. The first paragraph should also provide a brief summary of what the article is about.

The body of the article is the main part that contains the bulk of the information. It should be divided into several paragraphs with subheadings to make it easy for readers to follow. Your article should be well-researched, and all your arguments should be supported by credible sources. You can use statistics, studies, or personal experiences to drive your point home.

In the conclusion, you should summarize the main points that you have covered in the article. Don’t introduce any new information in the conclusion, and make sure that you wrap up the article appropriately.

To write a successful article, you should also consider the following:

1. Use a conversational tone that is easy for your target audience to understand. Avoid jargon or technical terms that may confuse your readers.

2. Use short sentences and paragraphs to keep your readers’ attention. Long paragraphs make it difficult for readers to follow.

3. Use active voice instead of passive voice as it is more engaging and easier to understand.

4. Edit and proofread your article before publishing. Check grammar, spelling, and punctuation errors. Also, make sure that the article flows well and is coherent.

In conclusion, writing an article is not rocket science. It requires proper planning, research, and execution. Remember, the purpose of an article is to inform, educate, or entertain your readers. Therefore, you should take your time to write an engaging article that can impact your readers positively.